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Jimmy Page

21 Mar 2013

International Lifetime Achievement Award

On this day I went to Berlin in Germany to the Echo Awards. The first one of which was in 1992 held by the Deutsche Phono-Akademie and on this, the 21st anniversary, they kindly awarded Led Zeppelin the ‘International Lifetime Achievement Award’. This was the first time that any group had received this award.

During our stay, Warners Germany gave us the most amazing awards for the sales of Celebration Day where they had made large formats of the Shepard Fairey artwork in a 3D presentation with LED lights along the Thames embankment - I have to say it was pretty impressive.

The picture features the Cinderellas, John Paul Jones and myself.